How important is an attraction marketing website in today’s networking environment? The truth is, without one you are basically on the back foot and your competitor’s will definitely have the jump on you.
For branding purposes, a website is ultra important. Being online today means you are in danger of becoming just a blip on the internet landscape. That’s one of the issues with most network marketing websites. They all look the same and because they are generated by the company, it’s likely just one will be found in the search engine index.
Many just resit the need for an attraction marketing website because they still prefer going it alone offline. There’s nothing wrong with that and with persistance it will be successful. But it takes longer and many prospects are alienated through these type of methods which are often referred to as interruption marketing.
Interruption Marketing
The term interruption marketing describes the process of approaching prospects in a hit and miss fashion to get them to look at one’s offer. It’s particularly rife in the network marketing business and is one of the major reasons the industry has received a bad rap over the years.
As an example, old school network marketing methods teach approaching friends, family and anyone who is fair game to take a look at a business opportunity or to look at products. This is all well and good but the problem with this technique is most people who are approached are not in the market for an offer.
This leads to continuous rejection and for over 90 per cent of MLMers who start a business, it causes them to leave or abandon their business. It’s not a very professional technique especially when there are avenues to avoid this kind of approach.
Attraction Marketing
In a nutshell, attraction marketing means the prospect seeks out the person making the offer which in turn leads to less rejection and a much happier network marketer.
Today, the internet is allowing MLMers the chance to create an attraction marketing site which they can then leverage from by providing educational and training resources to interested prospects and in turn, brand themselves as authority voices within their chosen niche.
An attraction marketing website can mean a static site, a blog or any number of Web 2 properties which work for people on a 24/7 basis. The key here is, instead of hoping someone will show interest in a business opportunity, because people go online looking for information, placed in front of the right crowd, the responding prospect will be much more receptive to listening to an offer.
In turn, this means less rejection and with the correct presell techniques to follow, more chance of signing someone up in your business.
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