The key to writing savvy sales pages is to solve problems. Too many sales pages or introduction pages because people write sales pages that sell their services, products and in this case, business opportunities. These people or companies have never listened to the quietly- whispered secret that says their sales pages should sell solutions, not services, products or business opportunities, to yield the best results.
Solutions are jewels; they shimmer in sales pieces.
Prospects will peruse your sales offering if they discover you have a solution (or solutions) to their existing or future problem or problems.
To write a “solution-savvy” sales page or offering, follow the copywriter’s adage: write “client-centered” copy. Zero in on the prospect, his needs, his problems, his goals. Then pitch yourself as the business opportunity or person who can fulfill his needs and solve his problems. Crown your claims with clients whom you’ve worked for and specific results you’ve achieved on solving similar problems.
Here are four softly-whispered secrets to write a solution-savvy sales page:
• SECRET #1: FOCUS ON THE CLIENT’S NEED OR PROBLEM.
As a person offer a business opportunity, you should know the type of needs and problems the prospect faces regularly — or could face in the future. Zero in on a specific need, problem or goal that is affecting your prospects desire to start a home based business. (Note: prospects are more motivated to contact you if you pitch yourself as a person or opportunity who has a solution to a present problem, rather than a future or potential problem).
• SECRET #2: FOCUS ON THE BENEFITS OF SOLVING THE PROBLEM OR MEETING THE NEED.
Tell the prospect what he can gain if his problem is solved. Usually, it means an increase in time or financial freedom. Maybe even both. Also stress the possible consequences of not taking action now to solve this problem.
• SECRET #3: WHAT IS THE SOLUTION?
Here is where you present your solution. First, show the opportunity you are recommending. Show the plan, develop a customized plan, mentor and train prospect for success.
— Tie it into the prospects needs. The prospect may have a child to send to college, need an additional source of income, looking towards an early retirement or in today’s economy, just may need an income.
— Stress your uniqueness to undertake this task. Why you — and not someone else? What qualifications do you brandish and what type of specific results have you achieved for similar prospects with the same type of problem?
• SECRET #4: THE “PEOSPECT-CENTERED” CONSUMMATION.
The closing of your sales offering should show the prospect that the benefits predictably outweigh the costs. Remember, the prospect is investing $300-$500 for the opportunity and to get started. You need to demonstrate that their investment is going to be an investment and that you will properly train and support him and his business.
Secondly, recommend a call-for-action schedule. Set a plan when you expect your new member to reach certain goals that you agreed upon together. Tell the prospect when you’re available for training, conference calls, one on one meetings etc.
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