People generally concentrate on attracting traffic to their websites, but what majority of the website owners do not realise is that, just attracting visitors is not enough. It is important to be able to convert those leads into sales. What point is it if there are 1000 visitors but only 2 who actually purchase your product or service? It would be better if you only have 100 visitors to your site, out of which 10 actually buy the product. In order to be able to convert visitors to your site into actual customers, you need to create a video landing page wherein the visitors can see a small video clip describing the product and its benefits followed by calls to action such as “Have a free trial” or “Buy now”. To convert leads into sales is not as difficult as many of us assume. In fact, it is quite a cakewalk with the help of a video landing page, however, it is important to follow certain steps that have been listed below.
- The video clip should be short and to the point. A 2-3 minute video clip is enough to hold the attention of the visitors. If the clip is long, visitors tend to just close it and move away. There can be multiple small video clips at small intervals rather than one big video clip.
- All the important and relevant information should be covered in the video landing page so that the visitor gets a thorough idea of what he/she has to gain from the product.
- A professional web designer should be hired to design the video landing page. Important benefits need to be highlighted by using big fonts and different colors.
- While seeking visitor information, only simple and relevant questions should be put forward. Asking for the name and email address is good enough. Visitors do not like to fill in too many details that are personal. When the visitor actually goes in to buy the product, you can ask for more information.
- The voice and accent of the video spokesperson should be clear and distinct so that the visitor has no problem in understanding what is being said. The spokesperson should look decent and presentable. He should talk in a personal manner as if he/she is directly conversing with you.
- You must place many calls to action on the page so that the visitor can have access to it easily while going through the page.
- Provide all contact information, terms and conditions to the visitor so that they can easily put forward questions to you, if any.
- After the customer has bought the product, there should be a page that confirms the purchase and provides details of delivery. Also do not forget to thank the customer.
These are simple steps that can help you in converting leads into actual sales. You can create different video landing pages and post them on the Internet and see which yields better results and then stick to that one.
For expert information about video landing pages and video spokespersons, please visit WebsiteTalkingHeads. For over 8 years WebsiteTalkingHeads has provided outstanding media and marketing tools for websites and online businesses. Article Source:http://www.articlesbase.com/online-promotion-articles/send-conversions-through-the-roof-with-help-of-a-video-landing-page-1611115.html